There are a lot of ways to engage your your customers online and get them involved with your restaurant, but some work better than others. You want to make sure that what ever you publish online that it’s BUZZ worthy. When reading these contest below it’s important to think about what kind of prise is going to make people want to participate?
Here are some great ideas to get the ball rolling at your restaurant.
This contest model involves posting questions to your fan page and providing clues or answers on the website. To participate, Facebook users must look for the answer on the website and then answer the question with a comment to the status update or note. This contest model provides the additional benefit of driving traffic to a website.
In this contest model, a restaurant can upload a photo album of their dishes to their Fan page. Then the restaurant can ask fans to tag their name to a dish to win that meal. To maximize this contest model, a company can upload 1 picture every few days to encourage Fans to keep returning to your page. As an alternative, a restaurant can ask fans to post a review or testimonial of their dish in the photo comments.
A Video Contest can be conducted in many different ways! A video can aim to invite users to create a new commercial for your restaurant and then motivate users to upload it to their social media profiles, such as youtube or facebook. Also, a video can be used in a treasure hunt contest, where the answer to the posted question is in the video. If a restaurant aims for their followers to get more information on the restaurant or menu, then this would be a good way to motivate users to watch the video.
User Generated content contest
A customer generated content, aims to engage with customers through their personal experiences. It aims to let customers talk about their experiences with the restaurant. A restaurant can ask what the customer thinks about a new dish or drink and what if any changes they might make. The customer can me motivated to share their stories with incentives, such as a free meal, a discount coupon, etc.
Photo related contest
More and more restaurants, use photo and logo contests. There are two main types of photo related contests: the picture tagging contest, as mentioned above, and a logo contest. With a logo contest, a restaurant aims to motivate users to take a picture of themselves with either the logo somewhere in the world (can be their backyard, another country, the beach, anything). Then these users are asked to post this picture to their facebook page, or even make this picture their profile picture. The advantage of this type of contest is obvious, the message gets spread out beyond the actual likes, and friends. This message reaches friends of friends, and friends of users who like the fanpage. (see Dunkin Donuts Facebook page for an awesome example of this type of contest.)
A menu item invention contest
Another way to engage with customers and online users is to conduct a menu item invention contest. Customers want to feel heard and they appreciate if a restaurant asks for their opinion. Giving the customers the opportunity to speak out their opinion and being a part of a development process, can be motivation enough for online users to share their ideas, and creative thoughts. It is a good way for a restaurant to create buzz and really build a community.