Making sure that your business is being found in local search results is very import. Correct local search results is like SEO for your address. If you are a restaurant owner, there are at least 22 review sites that potentially list your business. Making your head spin already? You are not alone. Unfortunately, you can expect more review sites to come to life in the coming years.
One can only wonder what happened to the good old days when you only had to worry about being in the Yellow Pages. Well, it’s 2011 and we live in an internet-crazy era. Unfortunately, whether you know it or not, it has become your job to make sure what these sites are showing is actually correct. Listings showing a wrong phone number or website address can frustrate a potential customer and turn away revenue. Not too mention a wrong address can send your customer looking for your business several blocks away.
In order to ensure accurate listings across the internet, you should make sure to:
- Understand which review sites are applicable to your industry.
- Visit each site to verify your business information.
- Make corrections if necessary,
- Check back periodically to ensure listings have not changed or have been edited by other people (this is the age of Wikipedia afterall)
While you’re at it, add some pictures and a short summary of your business. Potential customers deciding where to take their business will notice. The first impression still counts.