If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.
Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.
In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.
Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often.
For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic below.